Monday, August 12, 2013

MYER S/S14 Fashion Show

As a Myer one member I got invited to the Myer Spring Summer 2014 fashion show last Friday night. Stage 7 at Fox Studios was transformed into the outback, with a 48 metre long runway that pays tribute to the sandstone flats of the Kimberley. While the event was not as extravagant or star powered as the launch the night before, it still buzzed with excitement as we mere mortals got ready to see the latest looks for the upcoming season. Guests were welcomed with Connoisseur ice-cream while they gathered in the lounge area prior to the show. The native floral arrangements on tables suspended from the celling were simply stunning.    

Myer Ambassadors Jennifer Hawkins and Kris Smith lead 62 models down the runway with glittering abstract sand dunes and ravines, they showcased 200 looks from 31 designers, including Seafolly, now exclusive to Myer.

Cameras went off as a glowing Jen opened the "This is Australia" themed show in a white Manning Cartell gown. 

While many of the designers seem to have favoured white and neutral colours, there were plenty bright pops of colour and florals in the mix. Monochrome lead the trend with bold stripes, graphic prints and statement shapes, but bright, colourful patterns and digital prints are definitely in. Peplums makes a return for the season alongside pencil skirts, capri pants and A-line skirts and dresses.

Hair were textured waves swept back from the face giving the models a very polished look.

Denim, short-sleeved shirts and tailored shorts dominated menswear, and if you haven't heard, it's all shades of blue for the boys this Spring/Summer.

Oh, and I absolutely loved the live performances from cellists, their beautiful orchestral arrangements that complemented the show's soundtrack made the event that much more elegant.

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